Apex Legends - Seasonal Key Art
Role:
Art Direction, Creative, and Production
Over the past three years, I've had the chance to art direct more than 20 pieces of key art for Apex Legends, and it's honestly some of the most fun I've had on the job. Working within tight constraints — a limited typeface system, seasonal color palettes, and fast production timelines — pushed the team to get creative fast. Every piece leaned hard on character personality and deep knowledge of the lore, which meant the fun part (nailing a character's vibe) and the hard part (staying on-brand) were basically the same problem.
This project was an extremely collaborative back-and-forth between me and my creative director, built on hundreds of sketches and hundreds of executed crops along the way. Because we dialed in the process early, the majority of pieces were approved in round one, and when all assets came in on time, we consistently delivered ahead of schedule. Clients were thrilled with the results every time — proof that fast doesn't have to mean rushed when the team's this dialed in.
Selection of crops
