Apex Legends - Style Guidelines
Role:
Art Direction, Creative, and Production
Another project for Apex Legends had me diving deep into the brand's visual identity — designing icons and patterns for all 28 characters and building out the style guidelines that would keep everything consistent down the line. A big part of the job was curating and organizing all that information into something usable, since I ended up being the gatekeeper of it — the go-to person for how each character should look and feel across every touchpoint. I also art directed the posing and artwork for each character, making sure every pose felt true to who they were while still fitting cleanly into the larger system. It was a fun exercise in balancing 28 distinct personalities against one cohesive visual language.
Legend Patterns
Style Guidelines Layouts
